{"id":4999,"date":"2023-08-09T17:15:31","date_gmt":"2023-08-09T14:15:31","guid":{"rendered":"https:\/\/www.seo-boutique.com\/portfolio\/akvo\/"},"modified":"2023-08-09T17:28:29","modified_gmt":"2023-08-09T14:28:29","slug":"akvo","status":"publish","type":"page","link":"https:\/\/www.seo-boutique.com\/en\/portfolio\/akvo\/","title":{"rendered":"Akvo"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.seo-boutique.com\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-09-at-17.12.54-1024x542.png\" alt=\"\" class=\"wp-image-4991\" width=\"791\" height=\"420\" srcset=\"https:\/\/www.seo-boutique.com\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-09-at-17.12.54-1024x542.png 1024w, https:\/\/www.seo-boutique.com\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-09-at-17.12.54-300x159.png 300w, https:\/\/www.seo-boutique.com\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-09-at-17.12.54-1536x813.png 1536w\" sizes=\"(max-width: 791px) 100vw, 791px\" \/><\/figure><\/div>\n<p><\/p>\n\n<p><strong>Niche: <\/strong>a website selling water filters.<\/p>\n\n<p><strong>Situation: <\/strong> Initially, the project came to us with basic SEO results. Promotion was done in-house. The main pool of queries was concentrated from the tenth to the thirtieth position. Also, the main traffic came from low-conversion queries, HF queries were not in the top 30.<\/p>\n\n<p><strong>Objective: <\/strong> Increase the number of orders from the site. <\/p>\n\n<p>Improve absolute and relative sales metrics. Increase sales conversion rates. Bring the main block of conversion queries to the top 10 of Google. Reach 30% of the existing target audience of this market.<\/p>\n\n<p><strong>Solution:<\/strong> The main SEO-strategy was built on bringing the internal optimization of the site to the requirements of the Google search engine and focused on the promotion of high-frequency and medium-frequency queries.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-&#x447;&#x442;&#x43E;-&#x431;&#x44B;&#x43B;&#x43E;-&#x441;&#x434;&#x435;&#x43B;&#x430;&#x43D;&#x43E;\"><strong>What was done<\/strong>:<\/h3>\n\n<ul class=\"wp-block-list\">\n<li>Created a promotional marketing strategy.<\/li>\n\n\n\n<li>Conducted a full technical audit of the site.<\/li>\n\n\n\n<li>Fixed critical errors that hindered the quality progress of the project.<\/li>\n\n\n\n<li>Eliminated errors in HTML code that were diluting the relevancy of pages.<\/li>\n\n\n\n<li>Prepared and implemented unique metadata generation formulas for product card pages.<\/li>\n\n\n\n<li>Clustered the product cards according to the promoted categories of the site.<\/li>\n\n\n\n<li>Developed a solution to improve project indexing.<\/li>\n\n\n\n<li>Conducted full internal and external optimization (external links, usability, meta tags, etc.).<\/li>\n\n\n\n<li>Put together a new semantic core.<\/li>\n\n\n\n<li>Changed the metadata according to the new semantic core.<\/li>\n\n\n\n<li>Have written over 2,000 texts.<\/li>\n\n\n\n<li>Developed the informational structure of the site (useful articles\/blog).<\/li>\n\n\n\n<li>Shared product cards, to reach more low-frequency queries.<\/li>\n\n\n\n<li>Carried out link building activities to increase link weight and improve page indexing.<\/li>\n\n\n\n<li>Implemented iterative topping based on constant position growth.<\/li>\n\n\n\n<li>Categorized the key queries.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\"><strong>Results<\/strong>.<\/h3>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/zRf06JDBR6XLBVRYtJqKBTlCCcC7VfSeuAXgVgP7z958cTiShsa11mjriu_maJgsBJaYPcwOMbPrdoJ9GCKrS1wLx-LFdTd9pRzJOsuoNk323q1Im2-RR05Q_lWtiiwEM-WFc7o7_-GBLyPN7_papQU\" alt=\"\"\/><\/figure><\/div>\n<h4 class=\"wp-block-heading\"><strong>Visibility (according to Serpstat):<\/strong><\/h4>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/I9Gymw6t-HR4qdcLi2b0Z6eQx3a4qMNC8Nau5ZuCB7QK40c4mWmXKtJKLTf-4NGAjtE_zYqlVJArMf4utfUTfmihME0lcq_ps2pyIrORfFgKhAV3vE2pivnZPaMJP8hWQpOPn1BTE6p-ax8GkC-s9Mo\" alt=\"\"\/><\/figure><\/div>\n<h4 class=\"wp-block-heading\"><strong>Number of keywords for which the site is ranked (according to Serpstat):<\/strong><\/h4>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/HMMb1Y-aTE9F3y8QAJmqmAIO1uBWT1kGVTlTwIa8aG8YoDB1AVWSSS62CccboI00uqjit6yCAKKgy1H-cccU2tAI4E05XFJi3k27tXA-btaBuWT_1o3cT5Xgm9jzdzeK60Zy-Dh6yruNqLwb4vt9I9I\" alt=\"\"\/><\/figure><\/div>\n<h4 class=\"wp-block-heading\"><strong>Reference Profile<\/strong>.<\/h4>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/tYGJskAHfxzVpY5dFts61bTBVEmsI6ma8aJRjVBtvFFL45CZy_PznXJVFYqc6pJ-ttdZAWqC9SbBKm3FDwVc-La1L3s32XsNO-gIKoChtDO9BZr-KsdqF5w4hGEuQ1hfQZfJCMQxwAd_KsOvNxXvl8A\" alt=\"\"\/><\/figure><\/div><div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/DjDF9_sQS-W8DKYhUwbx7WauzESIJ5-jXSgO5ert7OVDv9nr7QVdr2lRQEP0RiPxsV2fmsMrco9wGGDUzJEHK5C1vWM5Ox08iTAmJVonetMg5E9TR6tLPLiLrtPYlTl4GobVeTGHUcAfVKdttpy39lU\" alt=\"\"\/><\/figure><\/div>","protected":false},"excerpt":{"rendered":"<p>Niche: a website selling water filters. Situation: Initially, the project came to us with basic SEO results. Promotion was done in-house. The main pool of queries was concentrated from the tenth to the thirtieth position. Also, the main traffic came from low-conversion queries, HF queries were not in the top 30. Objective: Increase the number &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.seo-boutique.com\/en\/portfolio\/akvo\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Akvo&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":4992,"parent":190,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_regular_price":[],"currency_symbol":[],"footnotes":""},"class_list":["post-4999","page","type-page","status-publish","has-post-thumbnail","hentry"],"post_slider_layout_featured_media_urls":{"thumbnail":["https:\/\/www.seo-boutique.com\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-09-at-17.12.54-150x150.png",150,150,true],"post_slider_layout_landscape_large":["https:\/\/www.seo-boutique.com\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-09-at-17.12.54-1200x800.png",1200,800,true],"post_slider_layout_portrait_large":["https:\/\/www.seo-boutique.com\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-09-at-17.12.54-1200x876.png",1200,876,true],"post_slider_layout_square_large":["https:\/\/www.seo-boutique.com\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-09-at-17.12.54-1200x876.png",1200,876,true],"post_slider_layout_landscape":["https:\/\/www.seo-boutique.com\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-09-at-17.12.54-600x400.png",600,400,true],"post_slider_layout_portrait":["https:\/\/www.seo-boutique.com\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-09-at-17.12.54-600x876.png",600,876,true],"post_slider_layout_square":["https:\/\/www.seo-boutique.com\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-09-at-17.12.54-600x600.png",600,600,true],"full":["https:\/\/www.seo-boutique.com\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-09-at-17.12.54.png",1656,876,false]},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.6 (Yoast SEO v25.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Akvo - seo-boutique.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Akvo\" \/>\n<meta property=\"og:description\" content=\"Niche: a website selling water filters. Situation: Initially, the project came to us with basic SEO results. Promotion was done in-house. The main pool of queries was concentrated from the tenth to the thirtieth position. Also, the main traffic came from low-conversion queries, HF queries were not in the top 30. 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