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<\/figure>\n\nWhat is SEO \u2013 Website Optimization?<\/h2>\n\n
Well, let’s get started. And I would like to start by considering the concept of Seo. If we decipher the abbreviation, we get Search Engine Optimization, i.e. Search engine optimization I understand, my dear reader, this transcript does not tell you anything, but I ask for a little patience and by the end of the article you will have a complete understanding of what site optimization is, how it is carried out. \n<\/p>\n\n
SEO \u2013 site optimization is a complex of technical, internal and external work on the site, which are aimed at providing a web resource with a more presentable and useful look for users.<\/p>\n\n
Technical work for SEO \u2013 website optimization<\/h2>\n\n
By and large, this section of search engine optimization will be considered the most resource-intensive and financially costly, because it includes the work of not only SEO specialists, but also programmers. At this stage, as a rule, the following work is carried out:<\/p>\n\n
- The robots.txt, sitemap.xml are checked and corrected.<\/li>
- Implementation of semantic markup.<\/li>
- Optimization of sorting, filtering, pagination pages.<\/li>
- Work with page 404.<\/li>
- Internal gluing is carried out.<\/li>
- Outgoing links on the site are analyzed and closed for referring.<\/li>
- The URL is analyzed (if necessary, CNC modules are connected).<\/li>
- Work is underway to improve site performance (TTFB is optimized first)<\/li>
- The mobile version of the site is being optimized.<\/li>
- Automatic linking is introduced.<\/li>
- The display of bread crumbs is corrected.<\/li>
- Language versions are being introduced.<\/li>
- A variety of meters and tracking codes are being introduced into the site.<\/li><\/ul>\n\n
The above is only a basic list of works that must be carried out on the site, the rest of the work is carried out based on the needs and the real state of the site that got for promotion.<\/p>\n\n
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<\/figure>\n\nInternal (content content of the site)<\/h2>\n\n
This type of optimization should be understood as a large pool of work aimed at adapting the content to the needs of the client. The search engine (PS) perceives the site page through the prism of all content on the page. The better, more useful the content, the more positive it affects the ranking of the site and its positions. <\/p>\n\n
Content optimization includes:<\/p>\n\n
- Collection of the semantic core.<\/li>
- Clustering of search demand.<\/li>
- Seating of the SN on the landing pages.<\/li>
- Designing the site structure.<\/li>
- Analysis of existing content on pages.<\/li>
- Writing SEO-optimized content for pages.<\/li>
- Prescribing metadata.<\/li>
- Image optimization (prescribing Alt and Title for images).<\/li>
- Internal linking (linking ages).<\/li><\/ul>\n\n
External work on the site<\/h2>\n\n
External site optimization is work on building up the profile of the site profile. In simpler words, this is a set of works during which links linking to your site are purchased. External optimization must be carried out very carefully so as not to fall under sanctions from the PS (search engine). \n<\/p>\n\n
What signals do external links convey to the search engine?<\/h2>\n\n