{"id":5599,"date":"2023-08-09T17:15:31","date_gmt":"2023-08-09T14:15:31","guid":{"rendered":"https:\/\/www.seo-boutique.com\/portafolio\/akvo\/"},"modified":"2025-05-13T17:32:24","modified_gmt":"2025-05-13T14:32:24","slug":"akvo","status":"publish","type":"page","link":"https:\/\/www.seo-boutique.com\/es\/portafolio\/akvo\/","title":{"rendered":"Akvo"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.seo-boutique.com\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-09-at-17.12.54-1024x542.png\" alt=\"\" class=\"wp-image-4991\" width=\"791\" height=\"420\" srcset=\"https:\/\/www.seo-boutique.com\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-09-at-17.12.54-1024x542.png 1024w, https:\/\/www.seo-boutique.com\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-09-at-17.12.54-300x159.png 300w, https:\/\/www.seo-boutique.com\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-09-at-17.12.54-1536x813.png 1536w\" sizes=\"(max-width: 791px) 100vw, 791px\" \/><\/figure><\/div>\n<p><\/p>\n\n<p><strong>Nicho: <\/strong>un sitio para la venta de filtros de agua.<\/p>\n\n<p><strong>Situaci\u00f3n: <\/strong>Inicialmente, el proyecto nos lleg\u00f3 con resultados b\u00e1sicos de SEO. Se dedicaban a la promoci\u00f3n por su cuenta. El grupo principal de solicitudes se concentr\u00f3 de la d\u00e9cima a la trig\u00e9sima posici\u00f3n. Adem\u00e1s, el tr\u00e1fico principal provino de consultas de baja conversi\u00f3n, las consultas HF no estuvieron en el TOP 30.   <\/p>\n\n<p><strong>Tarea: <\/strong>Aumentar el n\u00famero de pedidos desde el sitio.  <\/p>\n\n<p>Aumentar las m\u00e9tricas de ventas absolutas y relativas. Aumentar la conversi\u00f3n de ventas. Lleva el bloque principal de consultas de conversi\u00f3n al TOP 10 de Google. Cubrir el 30% del p\u00fablico objetivo disponible de este mercado.   <\/p>\n\n<p><strong>Soluci\u00f3n:<\/strong> La principal estrategia de SEO se bas\u00f3 en llevar la optimizaci\u00f3n interna del sitio a los requisitos del motor de b\u00fasqueda de Google y se centr\u00f3 en la promoci\u00f3n de consultas de alta y media frecuencia.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-&#x447;&#x442;&#x43E;-&#x431;&#x44B;&#x43B;&#x43E;-&#x441;&#x434;&#x435;&#x43B;&#x430;&#x43D;&#x43E;\"><strong>Lo que se hizo<\/strong>:<\/h3>\n\n<ul class=\"wp-block-list\">\n<li>Creamos una estrategia de marketing para la promoci\u00f3n.<\/li>\n\n\n\n<li>Llevamos a cabo una auditor\u00eda t\u00e9cnica completa del sitio.<\/li>\n\n\n\n<li>Corregimos errores cr\u00edticos que obstaculizaban el progreso de alta calidad del proyecto.<\/li>\n\n\n\n<li>Se corrigieron errores en el c\u00f3digo HTML que difuminaban la relevancia de las p\u00e1ginas.<\/li>\n\n\n\n<li>Hemos preparado e implementado f\u00f3rmulas \u00fanicas de generaci\u00f3n de metadatos para las p\u00e1ginas de fichas de productos.<\/li>\n\n\n\n<li>Fichas de productos agrupadas seg\u00fan las categor\u00edas promocionadas del sitio.<\/li>\n\n\n\n<li>Hemos desarrollado una soluci\u00f3n para mejorar la indexaci\u00f3n del proyecto.<\/li>\n\n\n\n<li>Llevamos a cabo una optimizaci\u00f3n interna y externa completa (enlaces externos, usabilidad, metaetiquetas, etc.).<\/li>\n\n\n\n<li>Se ha ensamblado un nuevo n\u00facleo sem\u00e1ntico.<\/li>\n\n\n\n<li>Se han cambiado los metadatos para que coincidan con el nuevo n\u00facleo sem\u00e1ntico.<\/li>\n\n\n\n<li>Se escribieron m\u00e1s de 2.000 textos.<\/li>\n\n\n\n<li>Desarroll\u00e9 la estructura de informaci\u00f3n del sitio (art\u00edculos \u00fatiles\/blog).<\/li>\n\n\n\n<li>Tarjetas de producto divididas para cubrir consultas de baja frecuencia.<\/li>\n\n\n\n<li>Llevamos a cabo un trabajo en el aumento de la masa de enlaces para aumentar el peso de los enlaces y mejorar la indexaci\u00f3n de las p\u00e1ginas.<\/li>\n\n\n\n<li>Implementamos una extensi\u00f3n iterativa basada en el crecimiento constante de las posiciones.<\/li>\n\n\n\n<li>Dividimos las consultas clave en categor\u00edas.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\"><strong>Resultados<\/strong><\/h3>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/zRf06JDBR6XLBVRYtJqKBTlCCcC7VfSeuAXgVgP7z958cTiShsa11mjriu_maJgsBJaYPcwOMbPrdoJ9GCKrS1wLx-LFdTd9pRzJOsuoNk323q1Im2-RR05Q_lWtiiwEM-WFc7o7_-GBLyPN7_papQU\" alt=\"\"\/><\/figure><\/div>\n<h4 class=\"wp-block-heading\"><strong>Visibilidad (seg\u00fan Serpstat):<\/strong><\/h4>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/I9Gymw6t-HR4qdcLi2b0Z6eQx3a4qMNC8Nau5ZuCB7QK40c4mWmXKtJKLTf-4NGAjtE_zYqlVJArMf4utfUTfmihME0lcq_ps2pyIrORfFgKhAV3vE2pivnZPaMJP8hWQpOPn1BTE6p-ax8GkC-s9Mo\" alt=\"\"\/><\/figure><\/div>\n<h4 class=\"wp-block-heading\"><strong>N\u00famero de palabras clave por las que se clasifica el sitio (seg\u00fan Serpstat):<\/strong><\/h4>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/HMMb1Y-aTE9F3y8QAJmqmAIO1uBWT1kGVTlTwIa8aG8YoDB1AVWSSS62CccboI00uqjit6yCAKKgy1H-cccU2tAI4E05XFJi3k27tXA-btaBuWT_1o3cT5Xgm9jzdzeK60Zy-Dh6yruNqLwb4vt9I9I\" alt=\"\"\/><\/figure><\/div>\n<h4 class=\"wp-block-heading\"><strong>Perfil de enlace<\/strong><\/h4>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/tYGJskAHfxzVpY5dFts61bTBVEmsI6ma8aJRjVBtvFFL45CZy_PznXJVFYqc6pJ-ttdZAWqC9SbBKm3FDwVc-La1L3s32XsNO-gIKoChtDO9BZr-KsdqF5w4hGEuQ1hfQZfJCMQxwAd_KsOvNxXvl8A\" alt=\"\"\/><\/figure><\/div><div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/DjDF9_sQS-W8DKYhUwbx7WauzESIJ5-jXSgO5ert7OVDv9nr7QVdr2lRQEP0RiPxsV2fmsMrco9wGGDUzJEHK5C1vWM5Ox08iTAmJVonetMg5E9TR6tLPLiLrtPYlTl4GobVeTGHUcAfVKdttpy39lU\" alt=\"\"\/><\/figure><\/div>","protected":false},"excerpt":{"rendered":"<p>Nicho: un sitio para la venta de filtros de agua. Situaci\u00f3n: Inicialmente, el proyecto nos lleg\u00f3 con resultados b\u00e1sicos de SEO. Se dedicaban a la promoci\u00f3n por su cuenta. El grupo principal de solicitudes se concentr\u00f3 de la d\u00e9cima a la trig\u00e9sima posici\u00f3n. Adem\u00e1s, el tr\u00e1fico principal provino de consultas de baja conversi\u00f3n, las consultas &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.seo-boutique.com\/es\/portafolio\/akvo\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> \u00abAkvo\u00bb<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":5600,"parent":5551,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_regular_price":[],"currency_symbol":[],"footnotes":""},"class_list":["post-5599","page","type-page","status-publish","has-post-thumbnail","hentry"],"post_slider_layout_featured_media_urls":{"thumbnail":["https:\/\/www.seo-boutique.com\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-09-at-17.12.54-150x150.png",150,150,true],"post_slider_layout_landscape_large":["https:\/\/www.seo-boutique.com\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-09-at-17.12.54-1200x800.png",1200,800,true],"post_slider_layout_portrait_large":["https:\/\/www.seo-boutique.com\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-09-at-17.12.54-1200x876.png",1200,876,true],"post_slider_layout_square_large":["https:\/\/www.seo-boutique.com\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-09-at-17.12.54-1200x876.png",1200,876,true],"post_slider_layout_landscape":["https:\/\/www.seo-boutique.com\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-09-at-17.12.54-600x400.png",600,400,true],"post_slider_layout_portrait":["https:\/\/www.seo-boutique.com\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-09-at-17.12.54-600x876.png",600,876,true],"post_slider_layout_square":["https:\/\/www.seo-boutique.com\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-09-at-17.12.54-600x600.png",600,600,true],"full":["https:\/\/www.seo-boutique.com\/wp-content\/uploads\/2023\/08\/Screenshot-2023-08-09-at-17.12.54.png",1656,876,false]},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.6 (Yoast SEO v25.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Akvo - Seo Boutique<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Akvo\" \/>\n<meta property=\"og:description\" content=\"Nicho: un sitio para la venta de filtros de agua. 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