{"id":5620,"date":"2023-08-09T17:58:23","date_gmt":"2023-08-09T14:58:23","guid":{"rendered":"https:\/\/www.seo-boutique.com\/portafolio\/mashinki\/"},"modified":"2025-05-13T17:48:41","modified_gmt":"2025-05-13T14:48:41","slug":"mashinki","status":"publish","type":"page","link":"https:\/\/www.seo-boutique.com\/es\/portafolio\/mashinki\/","title":{"rendered":"Mashinki"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/www.seo-boutique.com\/wp-content\/uploads\/2022\/09\/portfolio-mashinki-in-ua-1-e1653995630494.webp\" alt=\"\" class=\"wp-image-3088\" width=\"694\" height=\"445\"\/><\/figure><\/div>\n<p><\/p>\n\n<p><strong>Nicho:<\/strong> Tienda online de coches Hot Wheels y otros coches de colecci\u00f3n.<\/p>\n\n<p><strong>Situaci\u00f3n: <\/strong>El sitio se promocion\u00f3 sin ninguna optimizaci\u00f3n. No hab\u00eda metadatos correctamente redactados seg\u00fan la demanda ni textos optimizados para SEO. Antes de trabajar con nuestra empresa, el cliente no promocionaba mucho el sitio y ten\u00eda pocos pedidos org\u00e1nicos. S\u00f3lo la publicidad de b\u00fasqueda funcionaba de vez en cuando. <\/p>\n\n<p>El proyecto cuenta con un surtido bastante amplio de productos demandados, por lo que utilizamos una estrategia para promocionar no s\u00f3lo las principales p\u00e1ginas generadoras de tr\u00e1fico, sino tambi\u00e9n las fichas de producto por separado. La falta de informaci\u00f3n requerida por el usuario en el sitio llev\u00f3 a una baja tasa de conversi\u00f3n.<\/p>\n\n<p><strong>Tarea: <\/strong>Aumentar el n\u00famero de pedidos desde el sitio. Contenido, llenando el sitio de informaci\u00f3n.<\/p>\n\n<p><strong>Soluci\u00f3n: <\/strong>La principal estrategia de SEO se construy\u00f3 para llevar la optimizaci\u00f3n interna del sitio a los requisitos del motor de b\u00fasqueda de Google. Tambi\u00e9n prestamos atenci\u00f3n a la optimizaci\u00f3n externa y al aumento de los indicadores de dominio del sitio.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-&#x447;&#x442;&#x43E;-&#x431;&#x44B;&#x43B;&#x43E;-&#x441;&#x434;&#x435;&#x43B;&#x430;&#x43D;&#x43E;\"><strong>Lo que se hizo<\/strong>:<\/h3>\n\n<ul class=\"wp-block-list\">\n<li>Realizamos una auditor\u00eda t\u00e9cnica completa del sitio web.<\/li>\n\n\n\n<li>Hemos corregido errores de optimizaci\u00f3n t\u00e9cnica del sitio web.<\/li>\n\n\n\n<li>Hemos corregido errores en el c\u00f3digo HTML que desdibujaban la relevancia de las p\u00e1ginas.<\/li>\n\n\n\n<li>Eliminamos las p\u00e1ginas duplicadas.<\/li>\n\n\n\n<li>Desarrollamos una soluci\u00f3n para mejorar la indexaci\u00f3n de los proyectos.<\/li>\n\n\n\n<li>Realizamos un an\u00e1lisis de mercado, a partir del cual a\u00f1adimos nuevas categor\u00edas que corresponden a la matriz de productos del cliente.<\/li>\n\n\n\n<li>Hemos trabajado en la construcci\u00f3n de la masa de enlaces para aumentar su peso y mejorar la indexaci\u00f3n de las p\u00e1ginas.<\/li>\n\n\n\n<li>Implementamos un alcance iterativo basado en el crecimiento constante de las posiciones.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\"><strong>Resultados: <\/strong><\/h3>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/JXN9V1qvakanWHH0vzAYFljANmvEgamxW5QW5lK4nkQb_BHMj6ZPIsCWUUIDX4WwsFbPUzJz5DlqWNWbozkVnH9IBBq8A9Qawm20TKQ-tT5MQ33PQVs0ar-uz1HiJe-Rt9KHcap-cCL40TiZ9PZ1gts\" alt=\"\"\/><\/figure><\/div><div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/DxAldtqIe-OC9_H-5fdHZak4W8n4-AOiHuWpbCjZYSRLA4JV-UjSEqEhaUR3KtM5y7aK1vGUpEh_rYtmuWg8qeaTGVWnOfYT0QV0RCAB0J6pnzOprVjbttLC8WlUC4skckwbs9vdxDILZ8S9HEAIMbs\" alt=\"\"\/><\/figure><\/div>","protected":false},"excerpt":{"rendered":"<p>Nicho: Tienda online de coches Hot Wheels y otros coches de colecci\u00f3n. Situaci\u00f3n: El sitio se promocion\u00f3 sin ninguna optimizaci\u00f3n. No hab\u00eda metadatos correctamente redactados seg\u00fan la demanda ni textos optimizados para SEO. Antes de trabajar con nuestra empresa, el cliente no promocionaba mucho el sitio y ten\u00eda pocos pedidos org\u00e1nicos. S\u00f3lo la publicidad de &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.seo-boutique.com\/es\/portafolio\/mashinki\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> \u00abMashinki\u00bb<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":5420,"parent":5551,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_regular_price":[],"currency_symbol":[],"footnotes":""},"class_list":["post-5620","page","type-page","status-publish","has-post-thumbnail","hentry"],"post_slider_layout_featured_media_urls":{"thumbnail":["https:\/\/www.seo-boutique.com\/wp-content\/uploads\/2022\/09\/portfolio-mashinki-in-ua-1-e1653995630494-150x150.webp",150,150,true],"post_slider_layout_landscape_large":["https:\/\/www.seo-boutique.com\/wp-content\/uploads\/2022\/09\/portfolio-mashinki-in-ua-1-e1653995630494.webp",600,383,false],"post_slider_layout_portrait_large":["https:\/\/www.seo-boutique.com\/wp-content\/uploads\/2022\/09\/portfolio-mashinki-in-ua-1-e1653995630494.webp",600,383,false],"post_slider_layout_square_large":["https:\/\/www.seo-boutique.com\/wp-content\/uploads\/2022\/09\/portfolio-mashinki-in-ua-1-e1653995630494.webp",600,383,false],"post_slider_layout_landscape":["https:\/\/www.seo-boutique.com\/wp-content\/uploads\/2022\/09\/portfolio-mashinki-in-ua-1-e1653995630494.webp",600,383,false],"post_slider_layout_portrait":["https:\/\/www.seo-boutique.com\/wp-content\/uploads\/2022\/09\/portfolio-mashinki-in-ua-1-e1653995630494.webp",600,383,false],"post_slider_layout_square":["https:\/\/www.seo-boutique.com\/wp-content\/uploads\/2022\/09\/portfolio-mashinki-in-ua-1-e1653995630494.webp",600,383,false],"full":["https:\/\/www.seo-boutique.com\/wp-content\/uploads\/2022\/09\/portfolio-mashinki-in-ua-1-e1653995630494.webp",600,383,false]},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.6 (Yoast SEO v25.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mashinki - Seo Boutique<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mashinki\" \/>\n<meta property=\"og:description\" content=\"Nicho: Tienda online de coches Hot Wheels y otros coches de colecci\u00f3n. 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