Our site audits differ in their completeness and recommendations for implementation. By ordering this audit for free, you get a practical guide to working with absolutely any contractor.
We analyze the following parameters:
Site performance
Page load speed – the time it took to load the main text content of the page (for all templates)
Download speed of the mobile version
First byte download speed (TTFB) is the time your site responded to the user
Site usability
Adaptability for mobile devices
Cross-browser
Convenience of site design
Convenience of design of the mobile version
Accumulation of elements
Convenience of language choice
Intuitiveness and clarity of the interface
Template interface and page structure
Placement of key page elements
Logo clickability
Navigation “bread crumbs”
Internal site search
Styles
Pop-up forms
Clickability of contacts
Having a quick scroll up
Building trust of visitors
Existence of the protected protocol https, Cloudflare
Design and availability of the page “Contacts”
Providing various ways of communication
About the company page
Online assistant
Reviews Page
Certificates
Competitive advantages
YouTube channel
Advertising on the site
Privacy policy
Content
Collecting the semantic core
Competitor analysis
Clustering of all demand in the niche
Recommendations for expanding the semantic core (expanding the range)
Analysis of lost keys
Content plan (priority of writing texts)
Page visibility
Copywriting and content placement
Content analysis
Hidden texts
Video content on the site
Infographics
Content types
Copy protection
Expanding the information structure of the site (blog, useful articles, etc.)
Content authorship
Site structure
Structure design according to demand
Expansion / upgrade of the structure according to niche demand
Creating and optimizing tag pages (narrow pages on demand)
Adjustment of the site menu (nesting levels)
The logic of the site structure
Navigation
Behavioral factors
Internal relinking
Analysis of% of failures on the site and in the niche
Increase conversion (work with cart, additional offers)
Advanced snippets
Email marketing
Remarketing
Tests-polls
Comment form
Reviews
Social factors
Presence on social networks
Content on social networks and frequency of publications
Correct site layout for social networks
Checking the correctness of the exchange of links with social profiles (the
presence of outgoing / incoming links from / from the site to the correct profile on the social network)
Repost button, likes
Community widgets on social networks
URL of site pages
CNC in urlah
Correctness of URLs
Keywords in URLs
Length of URLs
Configuring redirects in URLs
Title optimization
Use of key queries
Location of key queries
Individual optimization for pages with high potential for traffic
Generation formulas for pages with low potential for traffic
Uniqueness throughout the site
Uniqueness throughout the Internet
Length in characters… ..
Use of the brand
Existence of commercial occurrences (to buy, the price, to order)
Optimization Description
Existence of a call to action
Existence of key advantages, figures, special symbols
Number of keys, duplication with Title
Place of use of the key
Uniqueness throughout the site
Uniqueness throughout the Internet
Maximum length
H1 header optimization
Presence on all pages
Individual optimization for pages with high potential for traffic
Generation formulas for pages with low potential for traffic
Number of uses on 1 page
Uniqueness on all pages of the site
Number of uses of key queries
Location of basic queries
Location on the site
Exact occurrences
Image optimization
Uniqueness of images
Image compression
Image quality and size
Zoom images
The presence of the alt and Title tags
Match the Alt and Title tags
Alt and Title tags for the logo
External optimization
Reference mass
Types of links
Linkbuilding plan
Unwanted links
Organic extraction
Formation of an anchor sheet (exact occurrences from keys, n-gram)
2. Comprehensive SEO promotion
Our main service is comprehensive SEO site promotion. In this direction, many years of experience of our specialists allows us to always focus on the main thing.
The complete semantic core is the basis of promotion. It allows you to cover all types of traffic and stand out completely among competitors.
Before starting the promotion, we must do a comprehensive SEO-audit of the site. It allows you to see vulnerabilities in order to quickly eliminate them. After the SEO audit, an online meeting is held to discuss the strategy for developing an Internet project. According to the strategy, we are developing a promotion plan. It is often possible to limit 20% of the work to get 80% of the result. We talk about it openly and recommend the correct sequence of actions in order to maximize the efficiency of our client’s budget.
3. Website development (business cards, portfolio, E-commerce)
We develop Internet resources of various complexity from the idea to the TOP positions in organic delivery.
We have developed:
Electronoff
I Love Sport
Go-Sri-Lanka.com
Animals-help
To estimate the cost of resource development – send us an application, we will respond with a brief, which will need to be filled out and sent to us to estimate the cost of work.
4. Linkbuilding
We build a reference mass both from scratch on a new resource, and already on existing.
Let’s start with the analysis of the reference portrait.
We analyze the backlinks of competitors.
We calculate the optimal reference portrait of the TOP-10 competitors.
We are planning an annual reference increase – a link building strategy.
We write SEO texts.
We place links.
5. SEO contractor audit (SEO consulting)
It is very often the case that when working with an SEO promotion contractor there is no understanding of the effectiveness of his work and strategy in general. To do this, hire SEO consultants or do an external SEO audit.
Practice shows that the most effective SEO-promotion is possible with the active participation of the customer in the promotion work.
If you want to delegate interaction with the contractor you have already chosen for SEO-promotion of your Internet resource, we will be happy to help.
We will do a full SEO audit of your site. Let’s analyze the strategy, work plan.
As a result, you will gain an understanding of how efficiently your company’s resources are used for SEO promotion. Which works should be paid attention to in the first place, and which should be abandoned altogether.
6. Improvements and implementations
As a rule, we are engaged in refinements and implementations for the sites of our clients. However, if you have an interesting task – send us a TOR for its evaluation.
7. PPC configuration and maintenance
If you have not yet tried to use contextual advertising to attract targeted traffic to your site, we will help you.
Also, if you are working with a contextual advertising contractor and want to test the effectiveness of his work, send us a request for a PPC audit.
8. Collecting the semantic core
Any large-scale and not very large Internet project begins with the creation of an Internet resource and its promotion by targeted key requests. To do this, the right content is created and SEO-promotion of landing pages is done.
Landing page content must be created with the so-called semantic core in mind, that is. the complete set of all target queries. Each page has its own queries. Distributing queries by page is called clustering.
It is best to build the fullest possible semantic core at the site design stage. This saves a lot of time. The efficiency and speed of progress in the future depends on the quality and especially the completeness of the collected requests.
Also, the collection of the complete semantic core allows you to correctly design the structure of the site, provide the necessary sections, pages. In the future, they all move to the top and bring with them traffic.
The work of collecting the semantic core in the first stage requires interaction with the customer. It is the customer who knows all the intricacies and details of his project, and this is the most important thing for the completeness of the work done.
