Niche: promotion of shopping center

Situation: The site came to promotion without any optimization, structure, prescribed metadata, the presence of content. In general, there was a completely empty site.

Challenge: Increase recognition of the shopping center, increase the number of keywords for which the site is ranked, attract targeted traffic, start ranking and have good positions for queries with which stores located in the shopping center are found.

Solution: The main SEO-strategy was built on bringing the internal optimization of the site to the requirements of the Google search engine. We also paid attention to external optimization, increasing the domain indicators of the site.

What was done: It all started with collecting the semantic core, clustering it, forming and designing the structure. Next, texts were written, filled with keys and occurrences, so that the site began to rank for them. In parallel, work was started to eliminate technical deficiencies on the site. This was the opening of pages for indexing, the correct prescription of the meta tag Canonical (the Russian version was not seen by search robots, because .Canonical led to other versions of the site). Robots.txt, sitemap were correctly prescribed, errors in the code were eliminated, breadcrumbs were implemented, correct and convenient site navigation was realized.

Results: