Niche: Online store for Hot Wheels cars and other collectible cars.

Situation: The site came for promotion without any optimization. There was neither correct metadata according to the demand, nor SEO optimized texts. Before cooperation with our company, the client did not really promote the site and he had few orders from organics. Only search advertising worked from time to time.

The project has a fairly large range of products, for which there is demand, so we used a strategy of promoting not only the main traffic-generating pages, but also separately product cards. The lack of information needed by the user on the site led to a low conversion rate.

Task: Increase the number of orders from the site. Content, filling the site with information.

Solution: The main SEO-strategy was built on bringing the internal optimization of the site to the requirements of the Google search engine. We also paid attention to external optimization, increasing the domain indicators of the site.

What was done:

• Conducted a full technical audit of the site.
• Corrected errors of technical optimization of the site.
• Eliminated errors in HTML code that were diluting the relevancy of pages.
• Eliminated duplicate pages.
• Developed a solution to improve project indexing.
• Conducted a market analysis, based on which new categories were added that fit the customer’s product matrix.
• Carried out link building activities to increase link weight and improve page indexing.
• Implemented iterative topping based on constant position growth.

Results: