Verification of the SEO-contractor — is an important step before the contract signing 

Technological progress, new promotion tools emergence and business advertising open up more wide opportunities for entrepreneurs. Today, a website (for any company) is a way to express itself, set up the work correctly, make management efficient, and solve a lot of other tasks. To ensure that the site actually performs the necessary functions and not be useless, it is better to contact a competent specialist on such matters. Here are the nuances and difficulties, too. Before signing the contract, a thorough check of the SEO contractor’s  is necessary. The quality of his work directly depends on your future income. 

Verification of the SEO-contractor

What to prepare for the first stage of the cooperation?

Already at the initial stage, you can partially evaluate the work of an SEO-specialist. True professionals will maintain an active communication with the customer. Without a common interaction, a quality website cannot be made. To create a resource, a specialist will need the following information:

  • the  features of business;
  • the goals and direction of work;
  • an audience, the GEO for which the work is intended;
  • the main advantages of your service;
  • your goods and services prices;
  • the themes for content creation.

Other information may be requested. For example, Google account passwords, etc. If the work is carried out with an existing site, the analysis is performed first. The specialist monitors the strengths and weaknesses and draws up a modernization plan in order to increase efficiency. If there is no interaction, it is better to choose another service or freelancer.

By what parameters to control the work of a SEO-specialist?

The main criteria,  which allow you to understand , that you are not wasting money on an SEO specialist:

  • The increasing of the rating among other resources. You can start checking the sites’ SEO-optimization some time after the activation of the promotion. Evaluate the tendency of the pages growing by the keys of the semantic core. Productivity is determined by the stability of the rating growth;
  • Traffic: the checking of the site’s SEO-optimization is carried out for all parameters. A very good result of the work will be an increase in the site’s rating, combined with an increased traffic.  If there are no new visitors, there are several reasons: the page has not reached out the positions where a new audience will pay attention to it, or the SEO queries are chosen incorrectly. It happens that traffic stops because of the requests, which cannot be controlled, or the search is performed by images; 
  • The reporting on the links:  link building is one of the options for the page rankings improving on the Internet.  Checking the site’s SEO-promotion  is very important on this point. Links can be natural and purchased. If a paid option is used, it is better to have an account access in order to control the purchase, the links quality;
  • The reporting and planning on the internal optimization: here you need to check the SEO specialist work more carefully. It is important to receive reports on all processes and actions which were performed. They must be understandable. You, as a customer, have the right to demand a full introduction in order to understand why this is needed.You can’t just believe that the work was hard and that’s why you must pay for it. Ideally, the cooperation should look like this: a SEO specialist provides a work plan, explains each item, announces the cost, you approve the project, and only after that all proposals are implemented;
  • The pages’ index in the search engines: the decrease in the pages number in Google, or in other search engines may be the result of being filtered. The only case when this trend would be normal is, if the pages are intentionally removed with your consent;
  • Visibility in the search: you can check the SEO contractor and in-house specialists  of the selected company using special services that analyze their positions. They allow you to see the request number for your page issuance. 

Pay attention to the promotion dynamics in the rating. The positions are growing, and it means that the specialist does a good job.

Seo Boutique — is a reliable team

Seo Boutique — is a reliable team for the SEO-promotion 

If you are looking for a service that will help you to create, optimize, and promote your site, check out the Seo Boutique service catalog. We are a Ukrainian full cycle promotion company. You can order a turnkey website from us or improve an existing resource, get detailed advice. 

We do not mind if you decide to check how well the site’s SEO-optimization is carried out. Initially, we collect the basic information. If the site already exists, we do a full free audit. Then we provide a report and tell you in a what perspective it is better to work in order to increase efficiency. You decide whether to implement it: you can follow the recommendations by yourself or use our services. For communication, leave a request on the website or call by phone.