Niche: business card site of the global brand of vodka products Nemiroff.

Situation and objectives: The client requested technical support for the redesign of his website and its further customization for SEO promotion to the Ukrainian and US markets.

What was done

Technical support for website development

1. Collect a long list of queries with all the demand in the niche.
2. Demand clustering.
3. Identify the most potential clusters for promotion.
4. Development of the site structure.
   Preparation of technical specifications for writing texts.
5. Preparation of technical recommendations for website development.
6. Control and testing of each stage of development.
7. Preparation of recommendations for choosing the optimal tariff for hosting.
8. Prepare a document for page-by-page gluing.
9. Preparation of technical specifications for transferring or connecting new services (GTM, Google Analytics, etc.).
10. Monitoring page load speed indicators (full load and TTFB – first byte load speed).
11. Full testing of the website after the development is completed.

Finalizing and writing content for the website

1. Proofreading articles.
2. Filling articles with keywords.
3. Writing new articles for the website.
4. Writing texts into categories.
5. Checking the site for 21 internal SEO parameters.
6. Preparing and monitoring the implementation of the technical task to correct the errors found.

Setting up the site

1. Setting up a redirect table.
2. Connect and configure Google Analytics.
3. Connecting and configuring the Google Search Console.

Results