In this article, we will talk about search engine optimization, we will analyze in detail what it is, what stages and parts it consists of, and most importantly, after reading the article, you will understand for sure, without search engine optimization of the site, it is impossible to occupy the first positions in the search results.

A bit of history

We live in the age of information and technological progress, when the Internet has replaced libraries and offline training courses, when people are increasingly refusing to go shopping, and are ready to spend money in online stores, when e-commerce has replaced the market in the form that we could observe some 10-15 years ago. The active development of Internet technologies pushes more entrepreneurs to open websites to sell their goods and services. The Internet space is full of various sites, including sites that are not suitable for showing to users at all. This is primarily due to the fact that they were “made on their knees” by self-taught students who do not understand anything about the standards of site implementation, and even more so are far from such a concept as Seo website promotion. This is how smoothly we approached the concept of SEO promotion and site optimization.

What is SEO – Website Optimization?

Well, let’s get started. And I would like to start by considering the concept of Seo. If we decipher the abbreviation, we get Search Engine Optimization, i.e. Search engine optimization I understand, my dear reader, this transcript does not tell you anything, but I ask for a little patience and by the end of the article you will have a complete understanding of what site optimization is, how it is carried out.

SEO – site optimization is a complex of technical, internal and external work on the site, which are aimed at providing a web resource with a more presentable and useful look for users.

Technical work for SEO – website optimization

By and large, this section of search engine optimization will be considered the most resource-intensive and financially costly, because it includes the work of not only SEO specialists, but also programmers. At this stage, as a rule, the following work is carried out:

• The robots.txt, sitemap.xml are checked and corrected.
• Implementation of semantic markup.
• Optimization of sorting, filtering, pagination pages.
• Work with page 404.
• Internal gluing is carried out.
• Outgoing links on the site are analyzed and closed for referring.
• The URL is analyzed (if necessary, CNC modules are connected).
• Work is underway to improve site performance (TTFB is optimized first)
• The mobile version of the site is being optimized.
• Automatic linking is introduced.
• The display of bread crumbs is corrected.
• Language versions are being introduced.
• A variety of meters and tracking codes are being introduced into the site.

The above is only a basic list of works that must be carried out on the site, the rest of the work is carried out based on the needs and the real state of the site that got for promotion.

Internal (content content of the site)

This type of optimization should be understood as a large pool of work aimed at adapting the content to the needs of the client. The search engine (PS) perceives the site page through the prism of all content on the page. The better, more useful the content, the more positive it affects the ranking of the site and its positions.

Content optimization includes:

• Collection of the semantic core.
• Clustering of search demand.
• Seating of the SN on the landing pages.
• Designing the site structure.
• Analysis of existing content on pages.
• Writing SEO-optimized content for pages.
• Prescribing metadata.
• Image optimization (prescribing Alt and Title for images).
• Internal linking (linking ages).

External work on the site

External site optimization is work on building up the profile of the site profile. In simpler words, this is a set of works during which links linking to your site are purchased. External optimization must be carried out very carefully so as not to fall under sanctions from the PS (search engine).

What signals do external links convey to the search engine?

• High-quality signal – transmits a rating signal. The higher the rating The page that links to your page, the more ranking it will pass to the page (and its rating, in turn, is calculated this way (you can rewind it ad infinitum). They are the most expensive and the cost can reach hundreds of dollars.
• A text-anchor signal is a signal of relevance. These signals are achieved by correctly prescribing anchors to links that will be followed by the robot from external resources or “walking” within the site.
• Quantitative signal – transmits a quantity signal. The number of unique domains that link to the promoted page is counted.

If you decide to purchase links on your own, you need to approach this process very well so as not to harm the resource. You can, without knowing, even post links on spammy sites, sites that link to prohibited topics (casinos,, etc.) and thereby not only that you will not be useful, you will also harm the site.

Summing up

Summing up the article, I would like to emphasize that if you want to sell goods or services via the Internet, without resorting to paid traffic, you cannot do without SEO optimization of the site and it is better to carry out with the help of qualified specialists so as not to harm the site, because search engine optimization of the site is a rather complex science that includes not only the content of the site, but also technical work.