Niche: a website selling water filters.

Situation: Initially, the project came to us with basic SEO results. Promotion was done in-house. The main pool of queries was concentrated from the tenth to the thirtieth position. Also, the main traffic came from low-conversion queries, HF queries were not in the top 30.

Objective: Increase the number of orders from the site.

Improve absolute and relative sales metrics. Increase sales conversion rates. Bring the main block of conversion queries to the top 10 of Google. Reach 30% of the existing target audience of this market.

Solution: The main SEO-strategy was built on bringing the internal optimization of the site to the requirements of the Google search engine and focused on the promotion of high-frequency and medium-frequency queries.

What was done:

• Created a promotional marketing strategy.
• Conducted a full technical audit of the site.
• Fixed critical errors that hindered the quality progress of the project.
• Eliminated errors in HTML code that were diluting the relevancy of pages.
• Prepared and implemented unique metadata generation formulas for product card pages.
• Clustered the product cards according to the promoted categories of the site.
• Developed a solution to improve project indexing.
• Conducted full internal and external optimization (external links, usability, meta tags, etc.).
• Put together a new semantic core.
• Changed the metadata according to the new semantic core.
• Have written over 2,000 texts.
• Developed the informational structure of the site (useful articles/blog).
• Shared product cards, to reach more low-frequency queries.
• Carried out link building activities to increase link weight and improve page indexing.
• Implemented iterative topping based on constant position growth.
• Categorized the key queries.

Results.

Visibility (according to Serpstat):

Number of keywords for which the site is ranked (according to Serpstat):

Reference Profile.