Correct-internal-linking-pages – what is it?

Internal linking is an important part of SEO website promotion. It also performs an important task of retaining customers, because if you correctly develop your own internal linking strategy, you can increase the number of orders, as well as achieve an increase in the number of impressions on the Internet.  

 What is internal linking of pages to each other (internal linking)

Internal linking is linking the pages of a site to each other (it is important not to confuse with external linking).

Internal linking can solve such issues on the site:

• increase the number of page views;
• improve the behavioral characteristics of the domain as a whole;
• improve site navigation;
• improve site indexing;
• improve site indexing;
• Distribute link equity throughout the site;
• Improve the relevance of pages.

Next, we will analyze each of these criteria in more detail.

What is internal linking for

1. Achieve good views. This can be achieved by redirecting users to the pages we need.  For example, a client has landed on a blog page, but there is a need to redirect the client to a commercial page. In this case, internal linking will come to the rescue.
2. Improve the behavioral characteristics of the site. With the help of linking, you can invite users to navigate between pages, offering them interesting and useful content or products. The more time the client spends on the pages of the site, the higher the likelihood that he will solve his problem and he will not have the need to return to the search results again. It is also a positive wake-up call for the PS (Search Engine), the longer customers stay on the site, the more interesting and better the PS website considers.
3. Improve site navigation. With the help of linking, pages that are similar in subject matter, offers to customers are connected to each other, and there are also more opportunities for the robot to move from one page to another.
4. Improved site indexing. Properly implemented linking allows the search robot to get to the farthest pages, which speeds up the process of scanning and getting pages into the Top 1 – Top 5 search results.
5. Distribute link weight across the site. With the help of internal links, you can transfer some of the weight from a page with good visibility indicators, positions in the SERP, to pages that do not perform well, but which have the potential to generate traffic and attract commercial traffic.
6. Improve the relevancy of pages . Anchors, which are “hardwired” in the phrase for linking, help the search engine to more correctly and accurately assess what information will be located on the page, because the anchor link is read by the PS first of all when you go to the page.

What is-internal-linking

It has already been said above that internal linking links pages of one site together, let’s now figure out what it is.

Automatic linking

Automatic linking includes breadcrumbs, menus, blocks like “You might like it”, “Buy with these products”. Among the advantages of this type of linking, one can single out the speed of its formation (this is especially true for large sites with a huge structure), as a rule, it is implemented by ready-made plugins or the developer writes a small script according to the specified parameters on his own.

Of course, automatic linking has disadvantages – less accuracy in the proximity of sentence formation. This point can be solved with the help of neural networks and artificial intelligence. It is worth noting that these options are quite labor-intensive in terms of time and financial investments.

Manual linking aka Wiki – linking

The essence of this relinking is that the content on the page is completely worked out by the copywriter or editor, if necessary, it is supplemented and the necessary exact entries from the keys are added to it, from which the anchor will be formed in the future to go to another page of the site. It is also important to take into account the weight of each page when placing anchors for the transition. If you correctly calculate these indicators using external resources, this way you can promote pages with poor visibility and indexing.

Linking with Images

In this relink, the URL transition to the new page is driven by the image, which is sometimes more efficient than a text anchor. With such relinking, it is easier for the user to understand what will be discussed after the transition. If you decide to use this type of linking on your site, it is important to put down Alt and Title for the image. This is necessary for the PS that it correctly scanned the page and entered the information into the index.

How to choose the right anchor/description for linking

There are several ways to choose an anchor that will describe the page during linking.

• Accurate use of high-frequency keywords. With this option of selecting anchors, the number of exact entries on the page increases, the positions in the search results are improved directly for the selected key, but with this option of forming the anchor, you need to be extremely careful not to overspam the keys on the page and not fall under the PS sanctions for this.
• N-grams of the semantic core. This is the most effective anchor selection option. With this option, you do not risk spamming the page, but the entry with the highest frequency of mentions on the Internet will be used.
• URLs. The easiest way to add a transition to a page is an open link, but it is also not the most effective and useful in terms of SEO site promotion. Usually, it is difficult to understand from the URL of the page what the page will be about, and also it does not carry any value for the PS.
• Image. This is the most accurately matched image that contains information about what is being discussed on the page after the transition.
• Regular phrases without using key high-frequency queries. These are variants of anchors like “here”, “here”, “click on the link here”, etc. They are of little use for promotion.